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Strategic advisory for Founders & CEOs
at inflection points

Acquisitions Partnerships AI Scale

A deal on the table. A partnership that could reshape your market. An AI bet your board keeps asking about. A company outgrowing the way it runs. These are the moments I work on, with a small number of Founders and CEOs at a time.

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What I work on

  • M&A and Integration

    Combined-entity strategy, org design and integration sequencing, so the deal delivers what the model promised.

  • Partnerships and Business Development

    Partner strategy, deal structure and introductions, for the deals where 1+1=3.

  • AI Strategy

    Where AI changes the product, the cost base and your competitive position, and where it doesn't.

  • Growth Strategy

    New revenue lines, pricing and positioning, and market entry.

  • Board and Sponsor Strategy

    Board materials, investor narrative and preparation for what comes next.

How we work together

I'm a high-trust, high-access strategic partner to a select group of clients, so every engagement gets my undivided attention. I work with Founders & CEOs of startup and growth companies.

How it works

  • Regular working sessions with the CEO and select C-suite leaders
  • Direct access between sessions for questions and time-sensitive decisions
  • Warm introductions to investors, strategic partners and top talent
  • Frameworks and decision support at high-stakes moments
  • Periodic reviews to reset priorities

What you can expect

  • An honest thought partner who will challenge your thinking and champion what's possible
  • Pattern recognition from 20+ years leading P&Ls, scaling revenue, building partnerships and driving M&A across public and private companies
  • Deep expertise across data strategy, enterprise partnerships, AI and growth
  • Full confidentiality and candor in every interaction

Background

Portrait of Michelle Hulst

Michelle Hulst

Founder & Principal

I've spent more than 20 years building revenue and partnerships in data, ad tech and enterprise SaaS, on a founding team, inside the Fortune 100 and in the C-suite of a public company. Today I sit on a public company board and advise AI startups.

I see patterns fast, say what I see plainly, and stay close while you act on it.

  • Bank of Hawaii (NYSE: BOH) Board Director
  • GumGum President
  • The Trade Desk COO and Chief Data Officer
  • Oracle Data Cloud GVP, Strategic Partnerships, BD & Marketing
  • Datalogix (acquired by Oracle) SVP, Strategic Partnerships & BD

At one of those moments? Let's talk.

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